Farm a ZIP. Own it. Seller leads on autopilot.
Lofty Presence is the only farming subscription that combines Facebook ads and direct mail postcards — one flat monthly rate puts your name in front of every homeowner in your exclusive ZIP code, every single month.
This isn't a lead service. It's a farming subscription.
You're not buying leads — you're building consistent presence in a ZIP code you want to own. Every month, your name reaches homeowners in two ways: their Facebook and Instagram feed, and their physical mailbox.
Over time, that repetition creates something lead purchases never can: recognition. When homeowners in your ZIP are ready to sell, your name is the one they know.
Traditional farming is expensive, disconnected, and inconsistent.
Most agents know they should be farming. Almost none actually do it consistently — because the setup is too complex and the cost too fragmented.
Traditional postcard vendors charge for mail alone — you still have to run Facebook ads separately
Setting up a geo-targeted Facebook campaign for homeowners takes hours of audience setup you don't have time for
Zillow seller leads are expensive — and shared with other agents calling the same contact
You run a postcard campaign for two months, then stop — consistency is what builds recognition, not one-off sends
Between listings, homeowners in your target ZIP don't know who you are — you only show up when you have something to sell
No exclusivity — multiple agents all targeting the same area at the same time with identical playbooks
Two channels. One ZIP. One subscription.
One flat monthly rate covers everything — ad creative, postcard printing, mailing, targeting, and lead capture. Set up your postcard design once, then Presence runs both channels automatically every month.
Facebook & Instagram Ads
Presence builds and runs homeowner-targeted ads across Facebook and Instagram — reaching property owners in your ZIP every month. Presence handles the creative, targeting, and budget. You just watch the leads come in.
- 5,000+ homeowner impressions per month
- Zip-level targeting — only homeowners see your ads
- Leads captured directly in your Lofty CRM
Direct Mail Postcards
Physical postcards mailed to every household in your ZIP code — your name and listings in homeowners' hands, not just their screen. Postcards reach the homeowners who scroll past digital ads.
- Design your postcard once — Presence prints and mails every month after that
- Reaches homeowners who aren't on social media
- Tangible — stays on the fridge, not lost in a feed
Everything a farming operation needs — no a la carte pricing.
Homeowner Targeting
Facebook ads reach property owners in your ZIP — not renters, not buyers. Presence's targeting focuses your budget on the people most likely to list.
Monthly Postcard Campaign
You collaborate on the postcard design once — your photo, branding, and contact info. After that, Presence prints and mails to every household in your ZIP every month. Printing and postage included.
Exclusive ZIP Ownership
Once you claim a ZIP, no other Lofty Presence agent can farm the same area. Your presence is uncontested — homeowners see only you.
Seller Lead Capture
Every homeowner inquiry from your ads and postcards flows directly into your Lofty CRM. AI Sales Agent follows up instantly — no lead left waiting.
Consistent Monthly Presence
Recognition compounds. Each month you stay active, homeowners see your name one more time — increasing the chance they call you when it's time to sell.
Zero Management Required
Subscribe once, claim your ZIP, and Presence runs every month automatically. No campaign adjustments, no budget monitoring, no creative updates needed.
One seller listing pays for your entire year.
A single seller listing on a median-priced home generates $10,000–$30,000 in commission. You don't need Presence to produce dozens of leads — you need it to produce one good one.
With ~4 seller leads per month, that's 48 qualified homeowner inquiries in a year — in an area you own exclusively. The numbers work.
One closing from your farm = 1–3 years of Presence paid back.
Everything else is overpriced, digital-only, or not exclusive.
More ways to grow your business
Lofty Blast
One click turns a new listing into Facebook ads, Instagram ads, and email.
→Direct Mail
Automated postcards triggered by CRM events — geo-targeted and trackable.
→Social Ads
Managed Facebook and Instagram campaigns for buyer and sphere leads.
→Google PPC
High-intent buyer leads from search — form fills with AI follow-up.
→Google LSA
Position zero on Google — pay per verified buyer call, not per click.
→Lead Generation Overview
See every channel and how leads flow into the agentic CRM.
→Your ZIP code is available right now. Someone else will claim it.
Once a ZIP is taken, it's locked. See if your target area is still open — and what a Presence farm could return in your market.
Frequently asked questions
Haven't found what you're looking for? Try the Lofty Help Center or Contact us