Platform

Deliver an Elevated, Mobile-Optimized Customer Experience with Closely

Closely empowers clients to browse and interact with listings, compare properties, receive notifications, and connect with you in real-time, all with the convenience of their own mobile phone.

Closely is included in all Lofty subscription packages at no additional cost.

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Closely mobile app home search experience

Benefits

Key Benefits of Closely

Elevated Customer Experience

Provide a seamless and easy-to-use interface for customers to browse listings, book appointments, and communicate with agents.

Proactive Engagement

Send push notifications to keep customers informed about new listings, open houses, and important updates, increasing engagement and potential leads.

Convenience and connectivity

Device features like GPS and social media integration empower customers to access location-based listings and easily share them to their networks.

Branding and visibility

Having an app can increase your visibility, establishing a stronger presence in the market and potentially attracting more customers.

Seamless communication

Easily communicate with customers through in-app chat, messaging, and call options, building trust and fostering strong relationships.

Analytics and insights

Analyze app usage data to gain insights into user behavior and preferences, refine your marketing strategies, and close more deals faster.

Personalized Home Search Experience

Discover the ideal home with precision using Closely's location-based search and advanced map function. Immerse customers in a seamless 3D home viewing experience that brings properties to life.

Closely location-based home search with map view

HomeGPT

Smart Property Discovery

Revolutionize the home buying and selling journey with HomeGPT. Powered by AI, HomeGPT delivers personalized property recommendations, real-time market insights, and instant guidance throughout every stage of the home journey.

Chat

Connect Anytime, Anywhere

Keep conversations flowing with clients through real-time communication in one centralized hub.

Real-time client chat in the Closely app

My Home Evaluation

Support the Entire Home Journey

Keep homeowners informed with real-time property valuations, market trends, seller insights, loan recommendations, and promotion performance reports—all in one place.

Client transaction portal in the Closely app

Transactions

Bring Transparency to Every Deal with the Client Transaction Portal

Keep clients informed and connected with a mobile-first transaction experience built into the Closely app.

Drive transactions forward with instant notifications, shared updates, and streamlined collaboration
Empower clients to review, sign, and securely upload documents directly from their mobile device
Reduce back-and-forth calls and emails with real-time visibility from contract to close
Eliminate transaction slowdowns caused by disconnected workflows and manual follow-ups
Manage transactions confidently from anywhere, anytime

Branding

Upgrade to Custom Theme for a Fully Immersive Brand Experience

For the brand savvy real estate professional, Lofty offers a product development package that enables white-label branding and customization of the Closely mobile app. Easily change your app icon, name, theme colors, and other elements to maximize brand exposure and loyalty.

Your logo, your colors, your mobile app
Maximized brand visibility
No code required

Request a Quote

White-label custom theme branding for the Closely app

Agentic Real Estate CRM

An agentic CRM that works your leads, not just stores them.

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Power Dialer

Multi-line dialing with local presence and auto-logging.

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Social Studio

Plan and publish on-brand social across every channel.

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Smart Plans

Behavior-based sequences across text, email, and tasks.

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Transaction Management

Checklists, docs, and deadlines from contract to close.

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Reporting & Analytics

Dashboards for ROI, activity, and pipeline health.

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Back Office

Commissions, disbursements, and compliance without spreadsheets.

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Mobile App

Run your business from your phone — CRM, dialer, and chat on the go.

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Features overview

See every tool that ships inside the Lofty platform.

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One platform. Fewer logins. More closings.

See the full toolset in a guided walkthrough.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

What is the Closely App?

The Closely App is a client-facing mobile app that allows your buyers and sellers to search for homes, interact with listings, and communicate with you directly from their phone. It delivers a seamless, mobile-optimized experience that keeps clients engaged throughout their home search.

What can clients do inside the Closely App?

Clients can search for properties, compare listings, save favorites, receive notifications, and message their agent in real time—all from one app. This creates a more interactive and personalized home search experience compared to traditional websites or email alerts.

Does the Closely App show the same listings as the MLS?

Yes — Closely pulls live IDX data so your clients see the same listings that are available on the MLS, with accurate pricing and status. They get the full picture without having to use third-party portals that may show stale or inaccurate listing data.

How does Closely help me stay connected with my buyers?

When a client saves a property, adjusts their search, or revisits a listing they've looked at multiple times, you're notified in your Lofty CRM. These behavioral signals help you understand what your buyers actually want and reach out at the perfect moment.

Can I customize the Closely App with my own branding?

Yes! Closely is white-labeled with your name, photo, and contact information so clients see you front and center every time they open the app. It reinforces your brand throughout the entire home search journey, not just at first contact.

Is the Closely App free for my clients to use?

Yes! Closely is free for your clients to download and use. You provide it as a value-add service that differentiates your buyer experience and keeps clients engaged with you throughout their home search.