Lead Acquisition

Every channel that fills your pipeline. One CRM that works them all.

Lofty runs lead generation across search, social, listings, and direct mail — and routes every lead into the same agentic CRM for instant, automated follow-up. No juggling tools.

Google PPC adGoogle Local Service AdsFacebook ad
200K+leads generated
$4.3M+ad spend managed
9,600+agents using Lofty Blast
$3.70avg CPL, ZIP Code Blast
Channels

Pick the channel that fits your goal.

Lead acquisition channels capture buyers and sellers who are in-market right now. Brand awareness channels keep your name in front of your sphere and local market before they start searching.

CRM-native

Every lead route into the same pipeline. No manual imports.

Most agents run lead gen and CRM as two separate tools — leads come in through one platform, and they have to manually import or re-enter them somewhere else. Lofty's lead generation is built inside the CRM. Google PPC leads, Blast leads, Direct Mail responses — they all route to the same pipeline, trigger the same AI follow-up, and show up in the same dashboard.

  • Every channel feeds the same CRM pipeline automatically
  • AI Sales Agent starts follow-up the moment a lead comes in
  • Lead source tracked for every contact — see which channel converts
  • Smart lists segment leads by source, stage, and behavior
Google PPCLofty BlastSocial AdsDirect Mail
Lofty CRM
AI Follow-up
Results

Real Lofty agents, real pipeline

60× site traffic in 30 days

“My website truly reflects who I am as an agent — it highlights the communities I love, provides valuable local resources, and gives my clients an easy way to connect with me throughout their home buying or selling journey.”
Casey RiceCasey RiceREALTOR® · Lumberton, TX

7× site traffic in just 30 days

“One call and within days I had a beautifully branded website — the colors, fonts, and overall feel were exactly what I envisioned right out of the gate.”
Melissa VallelungaMelissa VallelungaREALTOR® & Senior Partner · Twain Harte, CA

Get a channel plan for your market and budget.

Not every channel fits every market. Talk to us and we'll show you which combination makes sense for where you work.

FAQ

Frequently asked questions

Which channel should I start with?
If you want immediate results, start with Google PPC or Lofty Blast — both produce leads within days of launch. If you have a listing base and want the lowest CPL, Lofty Blast ZIP Code ($3.70 avg CPL) is the most cost-efficient. For long-term farming, add Direct Mail or Lofty Presence alongside.
Do leads from all channels go into the same CRM?
Yes — every Lofty lead gen channel routes directly into the Lofty CRM pipeline. There's no manual import, no export-import workflow. Leads from Google PPC, Lofty Blast, Direct Mail, and Social Ads all appear in the same dashboard and trigger the same automated follow-up workflows.
Is there a long-term contract?
No long-term contract is required. Your subscription renews monthly and you can cancel anytime by submitting a support ticket to stop future renewals.
What's the difference between lead generation and brand awareness?
Lead generation focuses on capturing people with active intent — someone searching "homes for sale in [city]" right now. Brand awareness focuses on staying visible to your sphere and neighborhood so that when someone does have intent, they call you first. The two work best together: lead gen fills the top of your pipeline, brand awareness improves the conversion rate at every stage.