Google Ads for Real Estate — be there when buyers are searching.
Lofty manages your Google campaigns end to end — keywords, landing pages, and bidding handled by specialists. Every lead connects to an AI Sales Agent that responds within seconds, before they move on.
Most agents spend money on leads that don't convert.
Whether it's portal lead-buying or a past Google campaign, the pattern is the same — clicks without closings.
Paying $30–100 per Zillow lead — the same contact goes to 4 other agents the moment you get it
Tried Google Ads yourself and burned through budget — leads trickled in, costs kept climbing
Your PPC agency shows a great click report — but you can't trace a single closing back to any campaign
A buyer clicks your ad at 9pm. You call at 9am. They already signed with someone else.
No idea which zip codes, keywords, or ad copy is driving real results versus wasting spend
Budget wasted on people searching "how to become a real estate agent" — not buyers at all
The only channel where buyers are already in search mode.
When someone types "homes for sale in Austin" — they're not browsing. They're deciding. That intent is what separates Google from every other channel.
- Buyer typed this — they're actively looking to buy or sell
- You're the only agent they see — your ad, your lead
- AI follows up within seconds of every click
- ~$15 per lead · 6%+ avg CTR · exclusive to you
- Same lead sold to 4–5 competing agents simultaneously
- No control over lead quality or exclusivity
- Platform price keeps rising, lead quality drops
- You're one name on a list the buyer didn't ask for
Done-for-you Google Ads — every layer managed.
Most agencies stop at the click. Lofty manages everything from the first keyword to the AI follow-up — so leads don't just arrive, they convert.
High-Intent Keyword Targeting
We bid on buyer and seller searches in your market — "homes for sale [city]", "real estate agent near me" — people in decision mode right now.
Hyperlocal Landing Pages
Every click lands on a page built for their search term and zip code — not a generic homepage. Fewer bounces, more leads captured.
Done-for-You Setup
Specialists handle keywords, ad copy, bidding strategy, and negative keyword lists. You don't need to know what a Quality Score is.
AI Follow-Up in Seconds
Lead comes in — the AI Sales Agent responds before they open the next tab. No 4-hour delays. No cold leads from slow follow-up.
CRM-Connected Attribution
See which keywords and campaigns generated actual showings and closings — not just click data. Know your real cost per closing.
Weekly Optimization
Bid adjustments, budget pacing, A/B copy tests, and negative keyword harvesting — we improve your campaigns every single week.
Real numbers from 1,000+ agents running Google Ads through Lofty.
Strategy call today. Campaigns live as fast as tomorrow.
Strategy Call
We audit your market, set target zip codes and keywords, and align on budget — together. Takes about an hour.
Live the Next Day
Our team builds your campaigns, landing pages, and CRM integration overnight. Ads can be live as fast as 24 hours after your call.
Optimize & Scale
Weekly reporting, bid refinements, and ongoing A/B testing. Results compound as the campaign matures.
Real Lofty agents, real pipeline
60× site traffic in 30 days
“My website truly reflects who I am as an agent — it highlights the communities I love, provides valuable local resources, and gives my clients an easy way to connect with me throughout their home buying or selling journey.”
Casey RiceREALTOR® · Lumberton, TX7× site traffic in just 30 days
“One call and within days I had a beautifully branded website — the colors, fonts, and overall feel were exactly what I envisioned right out of the gate.”
Melissa VallelungaREALTOR® & Senior Partner · Twain Harte, CAMore ways to generate leads
Google Local Service Ads
Pay-per-lead ads that appear above PPC — verified buyer calls, no click waste.
→Social Ads
Facebook and Instagram ads — high-volume buyer leads and sphere retargeting.
→Lofty Blast
One click turns a listing into ads, social posts, and email campaigns.
→Direct Mail
Automated postcards triggered by CRM events — geo-targeted and trackable.
→Lofty Presence
Automated nurture that keeps you top-of-mind and turns your database into repeat deals.
→Lead Generation Overview
See every channel and how leads flow into the agentic CRM.
→Your buyer is searching right now. Are you showing up?
Most agents aren't. Lofty puts you at the top of Google — and follows up the moment they click.
Frequently asked questions
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