Lead Generation

Facebook Dynamic Ads for real estate

Facebook Dynamic Ads that turn listings into leads.

Lofty turns your MLS feed into always-on Facebook and Instagram ads — dynamic listing carousels and video that follow buyers around the web, with every lead routed to your CRM and AI follow-up.

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Lead Generation

Your listings, working as ads — around the clock

Lofty pulls your active listings and turns them into dynamic carousels and video ads on Facebook and Instagram. As buyers browse, the ads adapt to what they want to see — then retarget the people already visiting your site so your listings stay top-of-feed until they’re ready to act.

Data-driven creative — your MLS listings become carousel and video ads automatically, with no design work.
Behavioral targeting — ads adapt to each viewer’s price range, location, and the homes they’ve browsed.
Always-on retargeting — website visitors keep seeing your listings in-feed, so warm buyers never drift away.
Instant follow-up — every lead lands in your CRM where the AI Sales Agent responds in seconds.

Ad Types

Every format, generated from your listings

One managed service runs the full mix — Lofty builds and optimizes each format so you capture buyers at every stage.

Dynamic listing carousel

Scrollable carousels of your active listings that adapt to each viewer’s search behavior.

Buyer retargeting

Re-engage people who visited your site with the exact homes they viewed — and similar ones.

Seller ads

Showcase recently sold homes by ZIP code to attract homeowners thinking about listing.

Why Choose Lofty?

Optimized Lead Capture

With rigorous testing and optimization, our lead capture engine is built to make sure we effectively capture lead information.

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Retargeting

Retargeting strategy helps you invest your marketing budget to reach potential leads already familiar with your brand that have recently demonstrated interest.

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AI Powered Advertising

Our advertising AI actively collects data and insights on your campaign to calculate the best possible advertising strategy. Our AI calculates high frequency bidding, keywords, targeting, creative variations, and more — so you don't have to.

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Google PPC

High-intent buyer & seller search leads, managed for you.

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Lofty Blast

One click turns a listing into ads, social, and email.

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Lofty Presence

Automated nurture that keeps you top-of-mind and turns your database into repeat deals.

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Lead Generation overview

See every channel and how leads flow into the agentic CRM.

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Put your listings to work on autopilot.

See how Facebook Dynamic Ads turn your MLS feed into a steady stream of buyer and seller leads.

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FAQ

Frequently asked questions

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What are Facebook Dynamic Ads for real estate?

Dynamic Ads pull from your MLS listing feed and automatically build carousel and video ads on Facebook and Instagram. Instead of one static creative, the ads dynamically show each viewer the homes most relevant to their price range, location, and browsing behavior — then retarget them as they keep searching.

How is this different from Sphere Ads?

Sphere Ads keep you top-of-mind with people who already know you — your past clients and local network — for referrals and repeat business. Facebook Dynamic Ads are built for lead generation: they use your listings to attract new buyers and sellers and retarget site visitors you haven’t met yet.

Do I have to create the ad creative myself?

No — it’s fully done-for-you. Lofty connects your listing feed and generates the carousels and video automatically, then manages targeting, budget, and optimization. You review performance and follow up with leads in your CRM.

What is retargeting and why does it matter?

Retargeting shows your listings to people who’ve already visited your website but didn’t convert. Since most buyers browse for months, keeping your homes in their feed dramatically raises the odds they come back and register — usually at a much lower cost per lead than cold prospecting.

How quickly can I start seeing leads?

Most campaigns are live within a few days of connecting your listings. First leads typically arrive in the first week, and performance compounds over 4–8 weeks as the platform learns which homes and audiences convert best.