Solutions

Lofty for real estate brokerages

Recruit, retain, and scale on one system.

Give every agent best-in-class tools while leadership keeps a real-time view of production, compliance, and pipeline health.

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Real estate brokers reviewing documents together

Solutions

Brokerage-ready, agent-loved

Roll Lofty out across the organization with hierarchy, permissions, and shared lead pools — and give agents a platform they actually want to use.

Org-wide rollout with team hierarchy, permissions, and shared lead pools.
Agent attraction & retention — a platform agents actually want to use.
Back office & transaction management built in.

Lofty agent recruiting pipeline and candidate management

Results

Boost agent productivity

With time-saving automation and AI, Lofty is a powerful lead-conversion platform purpose-built to help your agents close more deals faster. It's easy to learn and quick to drive results — agents convert more leads, and the brokerage sees a higher return on advertising spend.

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Agent Adoption Rate

60%

Higher than the industry average

Lead Conversion Rate

48%

Higher than the industry average

Agent Rating

9/10

By agents on G2 for ease of use.

Significantly Increase

ROI

From advertising expense.

For Solo Agents

AI works every lead so you can focus on clients.

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For Teams

Routing, visibility, and accountability with AI follow-up.

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Solutions overview

See how Lofty maps to solo agents, teams, and brokerages.

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Trusted by top agents, teams and brokers

Director of Operations at MORE Realty

“I'm amazed by the forward-thinking product development team at Lofty. They consistently analyze the market and anticipate our agents' needs so we don't have to, regularly enhancing the platform with features purpose-built to serve our industry. Lofty is far and away the most valuable tool we offer our agents and is a clear differentiator for us in the marketplace.”

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Find the right fit for your business.

Tell us how you sell and we'll show you exactly how Lofty maps to your workflow.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

What is Lofty's solution for real estate brokers?

Lofty provides an all-in-one platform built specifically for brokerages to manage recruiting, agent productivity, marketing, and transactions in one system — so brokers can oversee the entire operation, from lead generation to closing, without relying on disconnected tools.

How does Lofty improve agent and team productivity for brokers?

Lofty centralizes CRM, marketing, communication, and transaction management into one platform. With automation and AI-driven workflows, agents spend less time on manual tasks and more time converting leads and closing deals.

How does Lofty help with agent recruiting and retention?

Providing agents with best-in-class tools is one of the strongest retention strategies available. Lofty's platform — with AI, automation, branded websites, and lead gen — gives agents a reason to stay and brokers a strong pitch to attract new talent.

How does Lofty help lower operating costs for a brokerage?

By consolidating lead generation, CRM, marketing, websites, transaction management, and back office into one platform, Lofty eliminates the need for multiple disconnected tools and the overhead of managing them — fewer subscriptions and fewer integrations to maintain.

Can individual agents have their own branded presence within the Lofty platform?

Yes. Each agent gets their own SEO-optimized IDX website with personal branding while still operating under the brokerage umbrella. Brokers set brand standards at the top level while agents personalize their own marketing.

Does Lofty include a back office solution for real estate brokerages?

Yes. Lofty includes a fully integrated back office that manages transactions, commissions, agent records, and reporting — all within the same platform as CRM and marketing, so there's no need for separate back-office systems.