Be the first agent they think of — before they even start searching.
Most leads go to the agent who was already in front of them. Lofty's brand awareness tools keep you visible to your sphere and at the top of local search so when someone decides to move, they already know your name.
Lead gen fills today's pipeline. Brand awareness fills next year's.
Captures intent that already exists
Google PPC and Lofty Blast reach people who are already searching or already seeing a listing. They're buyers and sellers with active intent — but there are only so many of them at any given time.
Creates the intent — or wins it before it forms
Your sphere, past clients, and neighbors decide on an agent before they start searching. Brand awareness keeps your name in front of them so that when the decision happens, you're already the answer.
Two channels. Two audiences. Same goal.
Use one or both — they reach different people and work best together.
Managed Facebook and Instagram campaigns that keep you top-of-mind with the people who already know you. Drives referrals, repeat business, and keeps your face in their feed — not your competitor's.
- Fully managed — no ad account knowledge needed
- Dynamic listing ads from your MLS feed
- Lookalike audiences to find new prospects
- Designed to drive calls and referrals over time
Google-screened verification puts your profile above PPC ads in local search results. You only pay when someone contacts you directly — not per click. The Google Screened badge builds immediate trust with people who've never heard of you.
- Google-screened badge — verified and trusted
- Pay per lead, not per click
- Top placement above PPC advertisers
- Targets people with active agent-search intent
Want lasting market presence? Add a farming channel.
Social Ads and Google LSA keep you visible online. Farming channels go one step further — they own a geographic area and build recognition with every homeowner in it.
Lofty Presence
Facebook farming ads + postcards combined, exclusive to one ZIP code. Generates seller leads from homeowners who haven't listed yet.
→Direct Mail
Exclusive farm area rights — postcards and letters to targeted homeowners in your territory. Lofty handles design, printing, and mailing.
→Add lead acquisition
Pair brand awareness with active lead gen — Google PPC, Lofty Blast, and Google LSA fill your pipeline with inbound leads.
→Build the visibility that brings your next deal.
See which brand awareness tools fit your market, your sphere size, and your goals.