Platform

Run a smarter brokerage — without the spreadsheets

Lofty Back Office brings recruiting, agent management, transactions, commissions, and reporting into one connected platform for maximum efficiency and visibility.

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Platform

Everything your brokerage needs, in one place

From first interview to closed transaction, Lofty handles the operational complexity so you can focus on growing your business.

Agent Recruiting

Build recruiting funnels with branded landing pages like "Why Join Us" and "Career Journey". Easily nurture and track inquiries through the Lofty platform.

Agent Onboarding

Guided setup flows, a downloadable Agent Settings Checklist, and daily live training sessions help get new agents productive fast.

Transaction Management

Streamline transactions from start to finish. Manage multiple transaction types with custom pipelines, fields, and roles. AI-powered natural language search.

Commission & Accounting

Real-time GCI calculation with up to 10 pre or post-split adjustments. Multi-party splits including vendors and outside agents. One-click CDA generation.

Reporting & Analytics

Performance rankings, pipeline conversion rates, goal-vs-actual comparisons, and team dashboards. Brokerage accounts support group-level goal breakdowns.

Automation

Build and customize automated workflows using AI, emails, texts, voicemails, and pipeline changes. Zapier and native integrations connect external data.

Native AI

AI built into your back office

Lofty's AI layer isn't a bolt-on — it's woven into daily workflows. Search, create, and update transactions with natural language. Compare offers side-by-side. Smart Plans trigger the right actions automatically.

AI Transaction Search — Find and update any transaction using plain language
Offer Comparison — Compare multiple offers with an AI-generated side-by-side summary
Natural Language Updates — No forms, just type what changed
Smart Plan Automation — Auto-trigger the right follow-up at every stage

Lofty transaction overview with Ask Lofty AI natural language assistant

Lofty Agent Activity leaderboard with per-agent performance rankings

Visibility

Performance management at every level of your organization

Individual agents see their pipeline. Team leads see their group. Brokers see the whole company. All in the same platform.

Integrations

An open and extensible platform

Everyone's tool set is unique, but Lofty lets you keep them all connected through seamless native integrations. Full functionality and frictionless data flows.

and more

Agentic Real Estate CRM

An agentic CRM that works your leads, not just stores them.

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Power Dialer

Multi-line dialing with local presence and auto-logging.

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Social Studio

Plan and publish on-brand social across every channel.

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Smart Plans

Behavior-based sequences across text, email, and tasks.

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Transaction Management

Checklists, docs, and deadlines from contract to close.

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Reporting & Analytics

Dashboards for ROI, activity, and pipeline health.

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Closely App

A mobile-optimized home search experience for your clients.

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Features overview

See every tool that ships inside the Lofty platform.

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Ready to see Lofty Back Office in action?

See how brokerages are running leaner, more efficient operations on Lofty's agentic AI platform.

Request a demo →

FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

What is Lofty Back Office and how does it work?

Lofty Back Office is a brokerage management platform that centralizes recruiting, agent management, transactions, commissions, and reporting into one system. It streamlines operations from initial agent onboarding to closed deals, giving brokerages full visibility and control without relying on spreadsheets or disconnected tools.

What features are included in Lofty's back office solution?

Lofty Back Office includes tools for agent recruiting, onboarding, transaction management, commission tracking, and performance reporting. It also offers automation workflows, AI-powered search, and integrations with other systems to help brokerages operate more efficiently.

How does Lofty help manage real estate transactions and commissions?

Lofty streamlines transactions with customizable pipelines, roles, and workflows, allowing teams to manage deals from start to finish in one place. It also handles complex commission structures, including multi-party splits and real-time GCI calculations, reducing manual errors and administrative work.

How does Lofty improve brokerage performance and reporting?

Lofty provides real-time dashboards and analytics that track performance at the agent, team, and brokerage levels. Metrics like pipeline conversion rates, goal tracking, and rankings help leaders make data-driven decisions and optimize productivity across the organization.