Classify
AI identifies every contact as one of 5 intent profiles — Likely Seller, Absentee Owner, Foreclosure, Long-Term Nurture, or General Homeowner — so every outreach is relevant to that person's situation.
Homeowner Agent
AI Homeowner Agent — surface hidden sellers
Surface hidden sellers in your database.
The Homeowner Agent monitors your contacts and signals to flag the homeowners most likely to list — before your competition.
By the numbers
Your database, actually engaging
Contacts enrolled in Homeowner Agent don't just receive outreach — they respond, and they book.
45%Email open rate in week one
Against a real estate industry average of ~19%.* The kind of content homeowners actually open.
up to 7×More homeowners reach out to you
Inbound calls, texts, and emails from contacts you already own — no new ad spend.
up to 16×More listing appointments booked
Engagement turns into real conversations, and conversations into appointments on your calendar.
* Based on Lofty internal analysis comparing contacts enrolled in Homeowner Agent vs. contacts that were not. Observed differences, not guaranteed results; outcomes vary by database, market, and engagement.
How it works
Three things happen automatically
From first contact to a booked listing appointment — with zero ongoing management from you.
Nurture
Homeowner Agent monitors 10 engagement signals per contact and sends reports about their specific property — estimated value, equity, neighborhood activity. Not a generic blast.
Hand Off
The moment a homeowner takes a high-intent action and is ready to move, Homeowner Agent alerts you, pauses automated outreach, and gets out of the way.
In action
Set it once. Let it run forever.
Homeowner Agent runs a proven, data-driven nurture sequence from first contact all the way to a booked listing appointment — with zero ongoing management from you.
What you get
The seller pipeline you've always wanted
Everything you need to turn your database into a consistent source of listing opportunities — without adding to your workload.
Saves hours every week
No manual outreach, follow-up sequences, or campaign management. The agent handles it all, end to end.
No extra ad spend
Generate listing leads from contacts you already own. No paid prospecting tools or additional advertising required.
Re-engage dormant contacts
Automatically reactivates cold and inactive contacts with personalized, data-backed insights that are genuinely valuable.
Stay top of mind at scale
Keep your entire database warm without lifting a finger. Every homeowner hears from you regularly with content that matters to them.
Always know who to call
No more guesswork or wasted prospecting time. Homeowner Agent surfaces the highest-intent sellers so your calls convert.
Lives inside your CRM
Homeowner Agent is native to Lofty. No separate logins, no data sync issues, no gaps between where you work and where your leads live.
"It's a no-brainer — the first Lofty feature I turned on. I'm seeing a 45% open rate after just one week. That's the kind of content people actually engage with."
Solo AgentFormer Follow Up Boss customer
Why native
Your database tools should live inside your CRM — not outside it
Standalone seller database tools bolt onto your workflow. Homeowner Agent is built into it. That's not a small difference.
Standalone database tools
- Separate login, separate platform, separate bill
- Data lives outside your CRM — syncing is always imperfect
- Behavioral signals from your CRM don't inform outreach
- You're paying for a tool that duplicates what your CRM should do
- Lead handoffs require manual work across two systems
Homeowner Agent Native to Lofty
- One system, one login — everything in the CRM you already use
- Property data, behavioral signals, and outreach in a single pipeline
- CRM activity directly informs seller intent scoring in real time
- Add-on to your Lofty subscription — no new vendor to manage
- Hand-offs happen automatically, inside the same workflow
Related
One system. Every agent you need.
Homeowner Agent is one of a team of native AI agents that work together inside Lofty.
Your next listing is already in your database.
Let Homeowner Agent find it, nurture it, and hand it off to you — ready to close.
FAQ
Frequently asked questions
Haven't found what you're looking for? Try the Lofty Help Center or Contact us
Does Homeowner Agent work with my existing contacts?
Yes. Homeowner Agent works directly with the homeowner contacts already in your Lofty CRM. Once set up, it enriches those contacts with property data and begins monitoring and nurturing them automatically — no data migration or new lead purchases required.
How does it classify seller intent?
The agent analyzes multiple data signals for each property including estimated equity, home value appreciation, years of ownership, and occupancy status. Based on this analysis, leads are classified into segments — Likely Seller, Absentee Owner, Pre-Foreclosure, and Long-Term Nurture — and these classifications update automatically as conditions change.
What triggers a Hand-Off alert?
Homeowner Agent monitors behavioral engagement signals and moves a lead to Hand-Off status when they take a high-intent action — such as requesting a CMA, asking for a home valuation, requesting a cash offer, booking an appointment, or repeatedly viewing sold listings and adjusting loan scenarios. At that point, automated outreach pauses and you receive an alert to take over the conversation.
How much setup is involved?
Homeowner Agent requires only a one-time setup. Once configured, it runs completely on autopilot — monitoring properties, sending personalized reports, tracking engagement, and alerting you when leads are ready. There are no ongoing campaigns to manage or sequences to update.
Is Homeowner Agent included in my Lofty subscription?
Homeowner Agent is an add-on to your Lofty subscription. It runs natively inside Lofty — no separate platform, no extra integrations, no new vendor relationship to manage. Talk to your solutions advisor to get it activated on your account.