Compare · Real Estate CRM
Sierra stops at the website. Lofty runs the whole business.
Sierra Interactive builds solid IDX websites — but the follow-up, marketing, and lead gen are still on you. Lofty automates all of it with native AI, 33 lead sources, and marketing built in. Great websites included.
The core difference
A great website is just the start
Both give you a strong IDX site — only Lofty automates everything after the click.
Lofty
Automation across the whole funnel
- Native AI Sales Assistant replies, qualifies & books showings
- Behavior-based Smart Plans automate every follow-up
- 33 built-in ways to generate new leads
- Fully-automated social media marketing
- SEO-optimized IDX websites & mobile apps included
Sierra Interactive
A strong site — the rest is on you
- Website-first; AI only arrived in 2025
- AI follow-up is newer and lighter
- Fewer built-in ways to generate leads
- Limited marketing & social automation
- More hands-on setup and day-to-day work
Feature by feature
The full comparison
| Capability | Lofty AI-first | Sierra Interactive Website-first |
|---|---|---|
| All-in-one (CRM · IDX · leads) | ✓ | ✓ |
| SEO-optimized IDX websites | ✓ | ✓ |
| Native AI Sales Assistant | ✓ | Added 2025 |
| Behavior-based Smart Plans | ✓ | Basic drips |
| Ways to generate leads | ✓ 33+ | Website-led |
| Fully-automated social marketing | ✓ | ✕ |
| Custom team roles & routing | ✓ | ✓ |
| Ease of use | ✓ | Moderate |
| New features shipped monthly | ✓ | Periodic |
Why teams switch
Why teams switch to Lofty
✦
AI that does the work
A native AI Sales Assistant replies, qualifies, and books showings — not a follow-up feature added on later.
↻
Marketing on autopilot
Fully-automated social media marketing and behavior-based Smart Plans keep every lead warm for you.
◎
More ways to get leads
33+ built-in lead sources — far beyond what a website alone can bring in.
⚡
Everything in one
Websites, marketing, social, and a dialer built in — no add-ons to buy or wire up.
Why switch
Why agents, teams & brokers pick Lofty
Agents & teams
- AI automation infused into every step
- SEO-optimized websites & powerful mobile apps
- 33 different ways to generate new leads
- Fully-automated social media marketing
Brokers
- Award-winning tech that attracts top agents
- Higher productivity from automation that runs itself
- Flexible org structure and pricing
- White-label & single sign-on for clean IT integration
Don't just take our word for it
Top teams made the switch to Lofty
“Since migrating to Lofty, we've increased our business generation by 42%. Agents who never used a CRM before are adopting it — and others are shutting down their previous solution in favor of Lofty.”
Robert Lucido Jr. — CSO, Lucido Global (#1 KW Team)
“Lofty checked every single box for us. It's easy to use and incredibly intuitive — no matter how many years our agents have been in the business or their technical skill, they can step in and start generating results.”
Molly McKenna — Director of Operations, Pure Realty
“I looked at all the different CRMs and there's literally nothing else like Lofty in the market. The AI Assistant is an unprecedented tool — nothing else runs and works like Lofty AI.”
Adam Frank — Epique Realty
Turn website visitors into closings.
We migrate your Sierra Interactive data and get your team live fast on a platform with AI at its core.
FAQ
Frequently asked questions
Haven't found what you're looking for? Try the Lofty Help Center or Contact us
Is Lofty a good Sierra Interactive alternative?
Yes. Both are all-in-one platforms with strong IDX websites, CRM, and lead nurturing. Teams choose Lofty when they want AI at the center of the workflow — a native AI Sales Assistant, behavior-based Smart Plans, and more built-in lead-generation channels — rather than AI added onto a website-first product.
How do Lofty's websites compare to Sierra's?
Lofty delivers SEO-optimized IDX websites and home search too, so you don't trade down on site quality. The real difference is everything after the click — Lofty's native AI engages and nurtures every lead automatically, plus fully-automated social marketing, 33 lead sources, and a dialer, all in one platform.
How does the AI compare?
Lofty's AI is core to the platform — the AI Sales Assistant works leads across text, chat, and Facebook, and Smart Plans choose follow-up based on lead behavior. Sierra Interactive added AI lead routing and AI-drafted responses in 2025, so its AI is newer and lighter by comparison.
Can I migrate my Sierra Interactive data to Lofty?
Yes. Our onboarding team migrates your contacts, notes, and history, helps rebuild your routing and automations inside Lofty, and gets your agents trained and live quickly — typically without a gap in your follow-up.
How does pricing compare?
Both use quote-based pricing in a similar range — Sierra Interactive is often reported starting around $449/month, and Lofty is quoted for your team. Because Lofty bundles AI, marketing, and a dialer that you might otherwise add on, the most accurate comparison is a quote for your exact needs.