Platform

Social Studio — real estate social media

On-brand social, on schedule.

Win more clients with AI-powered social media marketing built for real estate. Automate your content, grow your brand, and turn attention into transactions.

Schedule a FREE Demo All platform features

Social Studio dashboard covering six social platforms with a personalized posting calendar

Publish everywhere

Post to every major platform with one click

Connect Facebook, Instagram, X, LinkedIn, YouTube, and Google Business Profile, then publish once and post everywhere. Flexible scheduling keeps your presence consistent without the copy-paste.

Six channels connected from one place.
One-click cross-posting with per-platform previews.
Automatic scheduling that keeps you consistent.

Composing a post in Social Studio and connecting Facebook, Instagram, X, LinkedIn, YouTube, and Google

AI Post Planner suggesting a week of posts and auto-sharing listings through the property filter

Done for you

Automate your content, showcase your listings

Plan, generate, and publish with the AI-powered Post Planner. Combine listing feeds with social content to stay active online — without lifting a finger. Set your preferences and Lofty does the rest, from scheduling posts to auto-sharing your latest properties.

AI Post Planner drafts a week of content at a time.
Listing feed auto-shares new and updated properties.
Set-and-forget scheduling across every channel.

Measure & refine

Track what works. Refine what doesn’t.

Get full visibility into content performance across platforms. See every post — scheduled, published, or auto-generated — and track engagement in real time. Instantly spot what’s driving clicks, likes, and leads, then double down on what works.

Cross-platform reporting in one dashboard.
Real-time engagement on every post.
Lead attribution that ties activity to results.

Social Studio analytics dashboard showing engagement trends and per-listing post performance

More advantages

Everything you need to turn social into deals

Generate Listing Video template picker in Social Studio

Automatic listing videos

Turn listing photos into polished intro videos — no editing required. Post them to attract more traffic in seconds.

Website social feed

Sync your social content straight to your site — more fresh content for visitors, more traffic to your channels.

Post engagement report tying social activity to leads

Track social engagement

Tie social activity to business results with reporting that proves the value of every post.

Agentic Real Estate CRM

An agentic CRM that works your leads, not just stores them.

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Power Dialer

Multi-line dialing with local presence and auto-logging.

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Smart Plans

Behavior-based sequences across text, email, and tasks.

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Transaction Management

Checklists, docs, and deadlines from contract to close.

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Reporting & Analytics

Dashboards for ROI, activity, and pipeline health.

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Closely App

A mobile-optimized home search experience for your clients.

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Back Office

Commissions, disbursements, and compliance without spreadsheets.

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Mobile App

Run your business from your phone — CRM, dialer, and chat on the go.

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Features overview

See every tool that ships inside the Lofty platform.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

What is Social Studio and how does it work?

Social Studio is Lofty’s built-in social media suite. It connects your social accounts, plans and drafts content with AI, publishes across every channel on a schedule, and reports on what’s driving engagement — all inside the same platform as your CRM and listings.

Can I post to multiple social media platforms at once?

Yes. Connect Facebook, Instagram, X, LinkedIn, YouTube, and Google Business Profile, then publish a post to all of them at once — or schedule it for later — with a tailored preview for each channel.

What makes Lofty Social Studio different from other social media tools?

It’s built for real estate and lives inside Lofty. Your listings, CRM, and website all feed it, so posts pull live property data automatically and engagement lands right next to the leads it came from — no exporting and no extra logins.

Can I review or edit posts before they go live?

Always. AI drafts the content and you review, edit, and approve before anything publishes. Run it hands-off on a schedule or stay in the loop for every post — it’s your call.

How is Social Studio different from just posting things myself?

Consistency and time. Social Studio plans a full week of on-brand content, auto-shares your listings, and publishes on schedule — so you stay visible every week without the manual grind of coming up with ideas and remembering to post.

Will Social Studio help me get more leads from social media?

Yes. Consistent, relevant posting builds recognition with your network and surfaces you to their connections. Built-in reporting ties that activity back to clicks, engagement, and leads, so you can double down on what actually works.