Facebook & Instagram Ads for Real Estate
The agents who stay in the feed are the ones who get the call.
Lofty runs two distinct Facebook and Instagram ad services — one that keeps your sphere sending you referrals, one that turns your listings into buyer and seller leads. Both are fully managed.
Why most agents' Facebook ads don't work
It's not Facebook that's the problem — it's how most agents run it. DIY campaigns and boosted posts consistently underperform because real estate advertising requires targeting and creative that generalist tools don't provide.
Boosted posts buy views, not leads
Most of your budget gets spent on impressions from people who scroll right past.
DIY campaigns show the wrong listings
Without MLS data, your ads target guesswork instead of real buyer intent.
Leads land in your inbox and die there
Generic lead forms have no CRM connection — follow-up falls through the cracks.
Retargeting gets skipped every time
Pixel setup is too technical — warm traffic disappears without a trace.
Sphere ads miss the right network
Without look-alike modeling, you reach contacts' friends — not their extended circle.
You can't tell what's actually working
No tracking means no way to know if any ad spend is driving real results.
Keep your name in front of the people most likely to refer clients.
Managed Facebook and Instagram ads targeted at your past clients, CRM contacts, and local look-alike audiences. Consistent visibility in their feed turns your database into a steady source of referrals and repeat business.
- Sphere targeting — audiences built from your CRM contacts and past clients.
- Managed creative — polished templates written and designed for you.
- Look-alike expansion — reach people most likely to become your next client.
- Referral-ready visibility — consistently top-of-mind when your sphere is ready to refer.
Turn your MLS feed into buyer and seller leads — always on.
Lofty connects your listing feed and automatically builds carousel and video ads on Facebook and Instagram — then retargets site visitors with the homes they already browsed. Every lead routes straight to your CRM for instant AI follow-up.
- MLS-connected carousels — active listings auto-publish as ads.
- Behavioral targeting — adapts to buyer price range and browsing history.
- Buyer retargeting — re-engage site visitors until they're ready to act.
- Seller ads — showcase recent sales by ZIP to attract homeowners ready to list.
- CRM-connected leads — every lead enters your pipeline for instant AI follow-up.
More brand awareness channels
Brand Awareness overview
See every channel that keeps your name in front of buyers, sellers, and your sphere.
→Direct Mail
Automated postcards and letters triggered by CRM events and ZIP-level targeting.
→Lofty Presence
Automated nurture that keeps you top-of-mind and turns your database into repeat deals.
→Lofty Blast
One click turns a listing into ads, social posts, and email — sent from your CRM.
→Google PPC
High-intent buyer & seller search leads, managed to your cost-per-lead goals.
→Google LSA
Google-screened local service ads that put you at the very top of search.
→~$8 per lead. Not $30. Not a boost button.
See how Lofty's managed Facebook and Instagram ads deliver buyer leads at a fraction of what agents pay on Zillow or Realtor.com — with your listings, your CRM, and zero ad-manager headache.
Frequently asked questions
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