Solutions

For Real Estate Agents

Lofty helps real estate agents manage and grow their business by optimizing every step of the customer journey from search to settlement.

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Real estate agent congratulating happy home buyers

Solutions

Why Choose Lofty?

More than 50,000 agents across North America trust Lofty's AI-powered platform to accelerate their business growth. Why?

Quick to learn, and easy to use
Time-saving AI automation
Stunning IDX websites
Convert up to 3X more leads
One cohesive platform

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Agent working leads in the Lofty CRM dashboard

Platform

Features Agents Love

Much more than just a CRM, the Lofty platform empowers agents to generate their own leads and grow their business without having to rely on the support of a brokerage.

IDX Websites

Personalized Agent Websites that Build Brand and Online Presence

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Agentic Real Estate CRM

Maximize your Productivity with Time-Saving Automation

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Social Studio

Drive Low-Cost Lead Generation with Automated Social Media Marketing

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AI Sales Agent

Capture and Convert More Leads with a Virtual Real Estate Assistant

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Mobile App

Stay Connected On-the-Go with Our Cutting-Edge Mobile Apps

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Transaction Management

Simplify and Streamline your Real Estate Transaction Process

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Lead Generation

Lofty Lead Generation

Much more than just a CRM, the Lofty platform empowers agents to generate their own leads and grow their business without having to rely on the support of a brokerage.

Google PPC

Target a high-volume, high-intent audience with Google Search PPC.

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Brand Awareness

Boost business growth with Lofty's branding and marketing solutions.

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Direct Mail

Reach leads at their doorstep with targeted Direct Mailers.

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Social Studio

Automated realtor marketing tool for low-cost, high-quality lead generation

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Agentic Real Estate CRM

Don't just Manage Your Customers — Engage and Amaze.

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AI Sales Agent

Advanced AI ISA Assistant: Boost Productivity and Conversion Rates

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Transaction Management

Simplify transactions with Smart Plans, paperless tools, and detailed reporting.

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For Teams

Routing, visibility, and accountability with AI follow-up.

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For Brokerages

Org-wide rollout, back office, and admin controls.

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Solutions overview

See how Lofty maps to solo agents, teams, and brokerages.

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Molly McKenna, Director of Operations at Pure Realty

Pure Realty Chooses Lofty for “Ease-of-Use”

“Lofty was the platform that checked every single box for us. It is easy to use and incredibly intuitive which means no matter how many years our agents have been in the business or their level of technical skill, they can easily step in and use the system to start generating results.”

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Find the right fit for your business.

Tell us how you sell and we'll show you exactly how Lofty maps to your workflow.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

How does Lofty help me close more deals?

Lofty automates the time-consuming parts of running your business — lead follow-up, social media posting, email nurturing, and appointment scheduling. That means you spend less time on admin work and more time in front of clients who are ready to transact.

Do I need a large lead generation budget to generate leads with Lofty?

Absolutely not! Lofty offers over 33 different ways to generate a lead, many of them are low cost or no cost!

Can Lofty follow up with my leads automatically so I don't miss anyone?

Yes — Lofty's AI Sales Agent works 24/7 to reach out to new leads, qualify them through conversation, and book appointments directly on your calendar. It handles initial outreach so no lead goes cold while you're with a client.

What tools are included in Lofty for agents?

Lofty includes a full suite of tools such as an AI-powered CRM, IDX website builder, Social Studio, AI Assistant, mobile apps, and transaction management. These tools are fully integrated, allowing agents to manage everything from marketing to closing within one platform.

I'm not very tech-savvy. Is Lofty hard to learn?

Lofty is designed to be very user intuitive and easy to learn. We offer a variety of onboarding and support options. Plus, Lofty offers over 50 live training sessions every week, so you can learn at your own pace and get hands-on help whenever you need it!

Can Lofty replace multiple real estate tools?

Yes. Lofty is designed as a unified platform that replaces the need for multiple disconnected tools. Instead of using separate systems for CRM, marketing, websites, and transactions, agents can manage everything in one cohesive solution—saving time, reducing costs, and improving productivity.