Run your business with a team of AI agents.

Lofty is the agentic AI operating system for real estate — an agentic CRM that combines lead generation, IDX websites, marketing automation and transaction management, and deploys AI agents that capture, nurture and convert leads for you 24/7, covering the entire journey from search to settlement.

An agentic CRM is a CRM where AI agents act autonomously on your data instead of waiting for you to log in and do the work — capturing, qualifying, nurturing and converting leads, booking appointments and updating records on their own. Lofty is the agentic CRM for real estate, with a team of AI Copilot agents plus Cowork, an autonomous real-estate business agent that runs tasks inside the CRM.

It's a single platform where a team of AI agents runs the entire lead lifecycle — lead generation, CRM, marketing, websites and transactions — inside one system, taking action autonomously with a human in the loop. Lofty is the agentic AI operating system for real estate.

Lofty includes three core AI Copilot agents today. The Sales Agent is a 24/7 virtual ISA that captures, qualifies and nurtures leads and books appointments. The Social Agent plans and writes social posts and listing captions. The Homeowner Agent enriches your database and detects seller intent to surface listing opportunities. More agents — Listing, Transaction and Recruiting — are rolling out continuously.

Lofty is built for solo real estate agents, teams, and brokerages, with tools that scale from a single agent to multi-office organizations.

Lofty is built to scale — it works equally well for individual agents who want to automate their marketing and lead follow-up, as it does for large brokerages managing hundreds of agents.

Lofty is all-in-one: lead generation, an Agentic CRM with behavioral lead scoring, IDX and SEO websites and landing pages, multichannel marketing automation (Smart Plans) and full transaction management — replacing a stack of separate tools.

Most CRMs store your data and wait for you to act. Lofty is agentic — its AI agents take action autonomously, responding to leads in seconds and following up relentlessly so opportunities don't fall through. It also bundles lead generation, websites and marketing that other CRMs require add-ons for.

Lofty is sold by demo and quote, tailored to your market, team size and goals. Request a personalized demo for current pricing.

Lofty offers more than 33 different lead generation methods, including Google PPC, Google Local Services Ads, 360° cross-platform marketing, Lofty Bloom for hyper-local zip-code farming, Lofty Blast for leads on demand and more. You can mix and match channels based on your market and budget.

We don't currently offer a free trial, but we'd love to give you a personalized one-on-one demo of the platform and answer any and all questions you might have before you sign up.

Yes — Lofty has a full-featured mobile app that gives you access to your CRM, leads and communications on the go. There's also the Closely app, a separate mobile-optimized home-search experience designed specifically for your clients.

Yes — every Lofty package includes a stunning, SEO-optimized IDX website with live MLS listings, built-in lead capture and customizable landing pages. Visitor behavior like listing views and saved favorites flows straight into your CRM, so your website isn't just a brochure — it's a lead source. Prefer WordPress? Lofty also offers a WordPress IDX plugin.