Compare · Real Estate CRM
All the power of BoldTrail — without the complexity.
BoldTrail (formerly kvCORE) is packed with features — but teams often lose weeks to setup and never touch half of them. Lofty delivers the same all-in-one power with a modern, AI-first experience your agents will actually adopt.
The core difference
All the power, minus the complexity
Both are all-in-one — only one is built to actually get used.
Lofty
Powerful — and actually usable
- Modern, intuitive interface agents adopt fast
- Mobile-first — run your business from your phone
- Native AI Sales Assistant that works your leads
- Flexible websites built around your personal brand
- Live in days, not months
BoldTrail
Powerful — but heavy
- Steep learning curve and lengthy setup
- Feature-dense — much of it goes unused
- Automation-led, with limited native AI
- Enterprise-first; templated agent branding
- Adoption often stalls after onboarding
Feature by feature
The full comparison
| Capability | Lofty Modern & AI-first | BoldTrail Feature-dense |
|---|---|---|
| All-in-one (CRM · IDX · leads) | ✓ | ✓ |
| Easy to use | ✓ | Complex |
| Native AI assistant | ✓ | Limited AI |
| Ways to generate leads | ✓ 33+ | Integrations |
| Mobile-first app | ✓ | Improving |
| Website & personal branding | ✓ Flexible | Templated |
| Custom team roles & routing | ✓ | ✓ |
| Team communications | ✓ | ✓ |
| Speed to launch | ✓ Days | ✕ Heavy setup |
| Contracts | ✓ Flexible | Longer commitments |
| Entry price point | ✓ Lower | Higher |
| New features shipped monthly | ✓ | Varies |
| Onboarding & support | ✓ | Varies by contract |
Why teams switch
Why teams switch to Lofty
⚡
Adopt it fast
A clean, modern interface means agents are productive in days — not stuck in months of setup and training.
✦
AI that does the work
Lofty's native AI Sales Assistant replies, qualifies, and books showings — beyond BoldTrail's rules-based automation.
▤
Your brand, your way
Flexible IDX websites and branding built around your identity — not locked into rigid enterprise templates.
☏
Run it from your phone
A mobile-first platform designed for agents who work on the go, with the full toolset in your pocket.
Why switch
Why agents, teams & brokers pick Lofty
Agents & teams
- All-in-one that's actually easy to use
- AI automation built into every part of the workflow
- 33 different ways to generate new leads
- Flexible contracts and a lower price point
Brokers
- Award-winning tech that attracts top agents
- Flexible org structure that fits any brokerage
- Lower total cost of ownership
- White-label & single sign-on for clean IT integration
Don't just take our word for it
Top teams made the switch to Lofty
“Since migrating to Lofty, we've increased our business generation by 42%. Agents who never used a CRM before are adopting it — and others are shutting down their previous solution in favor of Lofty.”
Robert Lucido Jr. — CSO, Lucido Global (#1 KW Team)
“Lofty checked every single box for us. It's easy to use and incredibly intuitive — no matter how many years our agents have been in the business or their technical skill, they can step in and start generating results.”
Molly McKenna — Director of Operations, Pure Realty
“I looked at all the different CRMs and there's literally nothing else like Lofty in the market. The AI Assistant is an unprecedented tool — nothing else runs and works like Lofty AI.”
Adam Frank — Epique Realty
Get the power — skip the complexity.
We migrate your BoldTrail data and get your team live fast on a platform they'll actually use.
FAQ
Frequently asked questions
Is BoldTrail the same as kvCORE?
Yes. In 2024, Inside Real Estate — the company behind kvCORE and BoomTown — unified its products under the BoldTrail brand. So BoldTrail is the current name for the platform many agents still call kvCORE; the lineage is the same, just renamed.
Is Lofty a good BoldTrail alternative?
Yes. Both are all-in-one platforms with CRM, IDX websites, and lead generation. Teams choose Lofty when they want that same breadth with a more modern, intuitive interface, a genuinely native AI assistant, stronger personal-brand customization, and faster agent adoption — without the steep learning curve BoldTrail/BoldTrail is known for.
Is Lofty easier to use than BoldTrail?
That's the most common reason teams switch. Lofty was designed mobile-first with a clean, modern interface, and reviewers consistently rate it as more intuitive — which means agents actually adopt it and use the features you're paying for, rather than defaulting back to old habits after onboarding.
Can I migrate my BoldTrail data to Lofty?
Yes. Our onboarding team migrates your contacts, notes, and history, helps rebuild your lead routing and automations inside Lofty, and gets your agents trained and live quickly — typically without a gap in your follow-up.
How does pricing compare?
Both use quote-based pricing. Publicly reported figures put BoldTrail around $499/month for solo agents (rising for teams and brokerages), while Lofty's entry pricing is often reported around $449/month. Because plans are tailored, the most accurate comparison is a quote for your exact team size and needs — we're happy to put one together.
Haven't found what you're looking for? Try the Lofty Help Center or Contact us