Brand Awareness

Google Screened. Position zero. Buyers who call.

Google Local Service Ads put you at the very top of search — above every PPC ad and every organic result. You pay only when a verified buyer calls or messages you directly.

Get a demo →All brand awareness

Google Local Service Ads screened listing

Position #1 on Google — above all PPC ads·Google Screened verified badge·Pay per verified call — not per click

The Problem

Showing up on Google isn't enough — position matters.

Most agents are buried below competitors who claimed the top spot. Here's what that costs you.

Your competitors' Google Screened badges appear first — you're nowhere in sight before they scroll

PPC ads get clicks from window shoppers — callers are already decided, but they call whoever shows up first

Buyers don't know if a random Google Ad is trustworthy — no badge, no verification, no reason to call you

A buyer decides they want an agent, opens Google, and calls the first name they see — if you're not Google Screened, you don't exist to that buyer

Setting up LSA involves background checks, profile verification, and Google's application process — complex to navigate alone

Irrelevant calls from wrong-number searchers waste your time — and your budget with no recourse

See how Lofty fixes this →

What You Get

From application to active leads — Lofty manages every step.

Getting Google Screened is a multi-step process. Maintaining high ranking takes ongoing work. We handle both so you can focus on the calls coming in.

Google Screened Verification

We guide you through Google's background check, license verification, and profile approval — the process most agents abandon on their own.

Profile Optimization

Categories, service areas, photos, and business description — tuned so Google's algorithm ranks you above other verified agents in your market.

Review Strategy

Review count and rating are ranking signals in LSA. We help you build a consistent review cadence that keeps you competitive over time.

Lead Dispute Management

Invalid calls — wrong numbers, spam, irrelevant searches — can be disputed for a refund. We handle the dispute process so your budget isn't wasted.

CRM + AI Follow-Up

Every call and message flows into your Lofty CRM. Missed a call? The AI Sales Agent sends a follow-up text within minutes so the lead doesn't go cold.

Bid & Budget Management

Google's auto-bidding can overspend in competitive markets. We monitor and adjust your weekly budget and lead goals to keep CPL efficient.

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LSA vs PPC

Two different tools. Many agents use both.

LSA and PPC solve different parts of the buyer funnel. Understanding the difference helps you decide where to start — and when to layer both.

Google LSA

Google PPC

PlacementAbove all ads — position zero

PlacementBelow LSA — above organic

You payPer verified call or message

You payPer click — regardless of outcome

Trust signalGoogle Screened badge ✓

Trust signalAd copy only

Lead typePhone calls — buyer is ready to talk now

Lead typeForm fills — require active follow-up

Best forHigh-intent callers, seller leads

Best forHigher volume, broad buyer reach

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Google PPC

High-volume buyer leads from search — form fills with AI follow-up.

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Social Ads

Facebook and Instagram ads — sphere retargeting and listing promotion.

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Lofty Blast

One click turns a listing into ads, social posts, and email campaigns.

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Direct Mail

Automated postcards triggered by CRM events — geo-targeted and trackable.

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Lofty Presence

Automated nurture that keeps you top-of-mind and turns your database into deals.

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Brand Awareness Overview

All the tools that put your name in front of buyers before they're ready to search.

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Claim the top spot before your competitor does.

Only a few agents in your market can hold the Google Screened badge. Let's check if your area is still available.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

Am I eligible for Google LSA as a real estate agent?

Google LSA is available for licensed real estate agents in most US markets. Eligibility requires a valid real estate license, a background check through Google's verification partner, and a complete Google Business Profile with reviews. Lofty's team will walk you through each requirement and manage the application on your behalf.

How long does it take to get Google Screened?

The verification process typically takes 1–3 weeks depending on how quickly Google's partner processes the background check. Once approved, your badge is active immediately and your ads can go live. We track your application status and follow up with Google when needed.

What if I get an irrelevant or spam call?

Google allows you to dispute calls that don't meet their lead criteria — wrong numbers, out-of-area calls, or irrelevant searches. If approved, the charge is refunded to your budget. Lofty handles the dispute process for you so invalid calls don't quietly drain your spend.

How much should I budget to get results?

Most agents start with $400–$800/month in ad spend. In competitive markets, higher budgets increase how often you appear and how many calls you receive. Google's LSA uses budget-based bidding — a higher budget means more impressions and more calls. We recommend a budget based on your specific zip codes during onboarding.

Should I run both LSA and Google PPC?

Many Lofty agents run both. LSA delivers high-intent callers and the Google Screened badge — fewer leads but higher quality. Google PPC generates more leads through form fills and requires AI-powered follow-up to convert. Together they cover both the intent-driven caller and the broader search buyer pool.

Talk to our team →