Lofty Pricing — plans for agents, teams & brokerages

Close More Deals Faster with Lofty

The Award-Winning, AI-Powered Platform for Real Estate

Automate marketing campaigns, boost brand awareness, capture and convert more leads, all in ONE intuitive platform.

	Lofty AgentRequest Pricing	Lofty TeamRequest Pricing	Lofty BrokerRequest Pricing	Lofty EnterpriseRequest Pricing
Features
IDX Website	Fully Customizable	Fully Customizable	Fully Customizable	Fully Customizable
AI-Powered CRM	✓	✓	✓	✓
Contact / Lead Limit	✓	✓	✓	✓
Email / Mass Email / Auto Email	✓	✓	✓	✓
Text / Mass Text / Auto Text	✓	✓	✓	✓
Mobile Apps	✓	✓	✓	✓
Dynamic Lead Scoring	✓	✓	✓	✓
Marketing Automation w/ Smart Plans	✓	✓	✓	✓
Listing Tools	✓	✓	✓	✓
Reporting	✓	✓	✓	✓
Agent Subdomains	✓	✓	✓	✓
Advanced Lead Routing	✓	✓	✓	✓
Team Management	✓	✓	✓	✓
External Listing Widget	✓	✓	✓	✓
Lofty AI Copilot	✓	✓	✓	✓
Basic Dialer	✓	✓	✓	✓
CMA Tool	✓	✓	✓	✓
Social Studio Basic	✓	✓	✓	✓
Single Sign-On	—	—	—	✓
White Label	—	—	—	✓
Customizable Org Structure	✓	✓	✓	✓
Customer Success
Help Center	✓	✓	✓	✓
Phone & Chat Support	✓	✓	✓	✓
LIVE Webinar Onboarding	✓	✓	✓	✓
LIVE Training Classes	✓	✓	✓	✓
1:1 Onboarding & Training	—	✓	✓	✓
Dedicated Customer Success Rep	—	8+ Seats	✓	✓

How Good is Lofty?

Lofty is loved by agents for ease-of-use, by teams for flexibility and collaboration, and is the preferred choice of brokers looking to maximize productivity across their organization.

★★★★★

Since migrating to Lofty, we have increased our business generation by 42%. Agents who have never used a CRM before are adopting it, and others are shutting down their previous solution in favor of Lofty.

Robert Lucido Jr.

★★★★★

Lofty is one of the few CRM systems in the industry that requires very little ‘tweaking’ as it’s been built — and continues to evolve — with the modern agent in mind. The intuitive platform leverages innovative technology like AI to intimately understand buyer and seller behavior, driving more successful campaigns and increasing the bottom line. The product development team at Lofty prioritizes my agents’ needs and continues to enhance its robust platform for the betterment of our industry.

Sarah Richardson

★★★★★

I looked at all the different CRMs and there’s literally nothing else like Lofty in the market. The AI Assistant is an unprecedented tool. Nothing else runs and works like Lofty AI.

Adam Frank

★★★★★

Lofty is a true partner to our team, dedicated to helping our agents harness the power of the platform to better serve customers. Lofty’s commitment to delivering hands-on service is a testament to how well the company understands the unique challenges agents face and how technology — when fully utilized — can be instrumental in achieving success.

John Madding