AI Copilots

AI Social Agent — real estate social marketing

Your social-marketing partner.

Social Agent is your always-on marketing assistant — it studies your market, plans your week of posts, publishes across every channel, and turns engagement into leads.

Schedule a FREE DemoMeet the Copilots
New · AI Listing Video

Turn MLS photos into scroll-stopping listing videos

No filming. No editing. Social Agent reads your MLS listing photos and produces a dedicated 15-second video, ready to post across every channel.

1 · Analyzes every photoComputer vision reads each MLS image — rooms, finishes, views, and the standout selling points.
2 · Auto-tags the listingLabels kitchens, upgrades, outdoor space, and the details buyers actually care about.
3 · Generates a 15s videoA polished, on-brand reel for every listing — created in seconds, no editor required.
Social Agent Post Planner generating a week of on-brand real-estate posts from a chat prompt
From insight to impact

Marketing strategy, done for you

Social Agent eliminates the guesswork — it reads your market, builds a weekly content calendar, and publishes it for you, then tracks what happens next.

  • Post Planner — a personalized weekly content calendar and posting schedule, published consistently for you.
  • AI-generated content — describe what you want and Social Agent drafts on-brand posts, captions, and ideas in seconds.
  • Track & engage — instant alerts on likes, comments, and lead views, plus a Listing Tracker that keeps every promotion organized.
Built right into Lofty

One platform, not another tab

Social Agent isn’t a bolt-on. It lives inside Lofty alongside your CRM, listings, and Social Studio — so planning, publishing, and engagement all happen in one place.

Social Studio and live Post Engagements running inside the Lofty platform

From your real listings

Pulls live MLS data and photos straight from Lofty — no re-uploading or copy-paste.

Publishes through Social Studio

Scheduling and multi-channel posting run on Lofty’s native social tooling.

Engagement by your pipeline

Likes, comments, and registrations land right next to the leads they came from.

Why you’ll love it

All the marketing work. None of the grind.

From rookie to pro, you’ll breeze through content creation and spot fresh opportunities before the competition does — always-on marketing that compounds week after week.

Save 15 hours a month

Automated post planning takes the weekly content scramble off your plate.

3× faster posts

AI-powered ideas and content templates turn a blank page into a finished post.

More social leads

Up to 300% more inbound leads as consistent visibility turns followers into clients.

More engagement

5× more interaction from on-brand posting across all 6 channels, 24/7.

Related

More AI agents

AI Sales Agent

Instantly texts, qualifies, and nurtures every new lead.

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AI Homeowner Agent

Surfaces the homeowners most likely to sell.

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Cowork

An agentic workspace that runs operational work for you.

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AI Copilots overview

Meet the full team of native AI agents inside Lofty.

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Put a team of AI agents to work.

See the Sales, Social, and Homeowner Agents — and Cowork — run live in a demo.

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FAQ

Frequently asked questions

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What is the Lofty AI Social Agent?
The Social Agent is your AI-powered social media assistant that manages your social presence automatically — creating content, scheduling posts, and publishing consistently to your accounts without you having to come up with ideas or remember to post.
What kind of content does the Social Agent create for me?
It generates a mix of real estate content tailored to your market — market updates, buyer and seller tips, listing highlights, and engaging local content — positioning you as an active, knowledgeable presence without requiring you to be a content creator.
Can the Social Agent really turn my listing photos into videos?
Yes. AI Listing Video analyzes the MLS photos for a listing, tags the rooms and standout features, and automatically generates a polished 15-second video you can post to any channel — no filming or editing required.
Which social platforms does the Social Agent post to?
The Social Agent works with major social platforms including Facebook, Instagram, LinkedIn, YouTube, and Google My Business.
Can the Social Agent help me generate leads from social media?
Yes — consistent, relevant posting builds brand recognition with your network and surfaces you to their connections through shares and engagement. Over time, that organic visibility drives inbound leads from people who’ve seen you show up consistently as a trusted local expert.
Do I have any control over what the Social Agent posts?
Yes. You can review and approve content before it goes live, customize the types of posts you want, and set preferences for tone and topics. Run it in full autopilot or stay as involved in the review process as you prefer.
How is the Social Agent different from Social Studio?
Social Studio is Lofty’s broader social automation tool for scheduling and posting. The Social Agent is the AI layer that generates and personalizes the content itself — making the program smarter and more tailored to your brand and market. They work together as a complete social marketing solution.