New-Lead Playbook
By Lofty
First reply in under 5 minutes, then a structured jump-start until the lead responds.
First reply < 5 minOpen →
AI Copilots
AI Sales Agent — 24/7 virtual ISA for real estate
Your 24/7 virtual ISA.
The AI Sales Agent instantly texts, qualifies, and nurtures every new lead — day or night — right inside your CRM.
Speed to lead
Hands you a warm lead, not a cold call
By the time you pick up the phone, you already know who they are, what they want, and how to win them over.
Always be the first to respond
Engages within 5 seconds across text, email, and web chat. No lead falls through — no matter the hour, no matter the source.
Learns what they actually want
Asks the right questions and picks up on the right signals. Timeline, budget, must-haves — all logged in Lofty automatically.
Hands off when it matters
Knows scope. Briefs you with full context — what the lead wants, what’s been said, what’s next — before you ever pick up the phone.
By the numbers
Top agent isn’t a claim. Here are the numbers.
What 400k+ live leads tell us — and what it means for your week.
+240%More lead responses
Every lead gets a real reply — text, email, web chat. Around the clock, every source, no inbox black hole.
+114%More appointments booked
Reads what each lead actually wants — listings, budget, timing — and tailors every reply to push toward booking.
<5 secFirst response time
Every channel, around the clock. The 11 PM lead everyone else loses by morning is already in a real conversation by sunrise.
Independently audited 91.2 / 100 — +23 pts above industry · 0 compliance violations · across 400k+ live leads. Read the audit report →
How it works
Built on playbooks
A growing library of playbooks. One agent. A framework for every kind of lead.
The Sales Agent doesn’t improvise. It runs a proven playbook for every kind of lead — from the first-touch sprint on a brand-new inquiry to the long-tail nurture that reactivates quiet leads. Cadence, scripts, and guardrails come pre-tuned by Lofty; you personalize the voice.
Sales Agent
TodayActivitiesPlaybooksSettings
Anna’s playbooks· a proven play for every kind of lead1,300 handled · 24 booked · 5 min avg first reply
Buyer Playbook
By Lofty
Sends matching listings, answers questions, and works every buyer toward a showing.
Showings bookedOpen →
Seller Playbook
By Lofty
Shares comps and value, then works to win you the listing consultation.
Listing consultsOpen →
Renter Playbook
By Lofty
Sends available units, qualifies renters for a tour, and hands off without overstepping.
Tours bookedOpen →
Nurture Playbook
By Lofty
Steady value touches keep quiet leads warm all year — reactivates on any reply.
Reactivations capturedOpen →
Sphere Playbook
By Lofty
Relationship-first sphere upkeep — drafts each note so you just hit send.
Referral touchesComing soon
FSBO / Expired Playbook
By Lofty
Spots new for-sale-by-owner and expired listings and drafts the opener — you review and send.
Openers draftedComing soon
In action
See it in action
Real-world situations. Real Sales Agent moves. Three scenarios drawn from 400k+ real conversations — see exactly how the Sales Agent handled them.
Hands-off close
$1M+ buyer booked in 4 days
A multi-family lead arrived. The Sales Agent took it from cold inquiry to a confirmed showing — without a single prompt from the human team.
→Smart escalation$650K deal saved · 0 dropped balls
A payment question that would have stalled the lead. The Sales Agent escalated correctly, created a call task, captured the outcome, and followed up.
→Hidden intent2 deals from 1 lead
The Sales Agent inferred a second property intent from one dropped address — surfaced and acted on it before anyone in the loop had thought to ask.
→What you actually get
All the work of a sales team. None of the hiring.
Across the full funnel — every lead, every channel, every hour. No manager, no onboarding, no turnover.
New leadA real-estate inquiry
Handled by AIBooked appointmentOn your calendar, briefed
AI repliesUnder 5 sec, every channel
AI qualifiesBudget, timing, intent signals
AI booksCalendar + confirmation
24/7 · every channel · compliance-checked on every send
Learns your playbook
Adapts tone, timing, and strategy to match your team’s approach.
Tailors per lead
Reads each one’s style, pace, and must-haves — adapts every time.
Remembers months of context
Every past message, preference, and signal — always in memory.
Speaks 4 languages
English, Spanish, Mandarin, French — detected and matched automatically.
Related
More AI agents
Put a team of AI agents to work.
See the Sales, Social, and Homeowner Agents — and Cowork — run live in a demo.
FAQ
Frequently asked questions
Haven't found what you're looking for? Try the Lofty Help Center or Contact us
What is the Lofty AI Sales Agent and what does it do?
The AI Sales Agent is a virtual inside sales agent (ISA) that works around the clock to reach out to new leads, have qualifying conversations, and book appointments directly on your calendar. It handles the initial contact and qualification so you only spend time on leads who are actually ready to talk.
How does the AI Sales Agent contact my leads — by text, email, or phone?
The AI Sales Agent primarily communicates via text and email, which are the most effective channels for initial lead outreach today. It responds to leads within seconds of them entering the system, dramatically increasing the likelihood of engagement before the lead goes cold.
Will my leads know they’re talking to an AI?
The AI Sales Agent communicates in a natural, conversational way and is designed to be helpful and responsive. When a lead is ready to move forward or asks to speak with a person, the conversation is handed off to you seamlessly.
What happens when the AI Sales Agent books an appointment?
When a lead agrees to a meeting, the AI Sales Agent schedules it directly on your calendar and sends confirmation details to both you and the lead. You walk into every appointment already knowing the lead has been engaged and is expecting your call.
How does the AI Sales Agent know when to stop pursuing a lead?
The AI Sales Agent is designed to follow up persistently but not annoyingly — it uses a sequence of attempts over a set period and then moves leads to a longer-term nurture if they don’t respond. You can customize the cadence and stopping points based on your preferences.