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Real Estate Insights Blog

Stay informed: exploring the latest trends, comprehensive guides, up-to-date news, cutting-edge technology, and much more in real estate management.

Building a Real Estate Team: The Legal Pitfalls of a Dual Agency
Marketing TipsMar 27, 2017

Building a real estate team is an excellent way to develop a successful and long-term real estate career. When you have a team, you can get more done, bring …

Real Estate Blog Ideas: 4 Tips For Creating Lead-Driving Content
Marketing TipsMar 24, 2017

A trend in brand marketing that is showing an excellent return on investment (ROI) is customer-driven content. Contrary to what intuition might tell you, dev…

Fixing Inaccurate Zestimates: Housing Values Based on Machine Learning
BlogMar 23, 2017

This week in Tech Thursday we’ll go over a topic I have spent many years studying; Machine Learning. We’ll also cover how this applies to real estate. Zillow…

Real Estate Branding Ideas: 4 Tips and Tricks for Agents
Best Practice TipsMar 22, 2017

Branding is important for your real estate career. Sure, you can (and often should) leverage your brokerage as a brand, but you need to train your market are…

3 Real Estate Customer Relationship Management Tips
Marketing TipsMar 21, 2017

The case for using real estate CRM software can be made with two statistics from the National Association of Realtors: 44 percent of buyers begin their home …

Does Your Real Estate Team Need an Inside Sales Agent?
Marketing TipsMar 20, 2017

In his The Secret to Building a Successful Real Estate Team speech, real estate coach Travis Robertson urges us to build our own real estate team when we bec…

How to Engage Your Buyers in the Home Buying Process
Lofty CRM FeaturesMar 17, 2017

Today on our Feature Showcase, we’ll learn how showing requests are created and additional tips on how to engage buyers using Chime! Last week we learned how…

9 Key Marketing Strategies for Real Estate Lead Generation
Marketing TipsMar 16, 2017

Building a solid real estate lead generation strategy depends on your answer to this question: What do I want to accomplish this year? Your answers may vary …

3 Tips to Become a Local Real Estate Market Expert
Marketing TipsMar 15, 2017

Real estate brokers and agents operate in a highly competitive market. Not only do you need to compete with other brokers and agents in your area, but you mu…

Is The Tiny Home Trend Here to Stay?
News You Can UseMar 14, 2017

In recent years, Americans have been moving into tiny houses and the trend is picking up steam. For some, owning a tiny house provides independence without t…

Real Estate Content Marketing: 4 Tips For Getting Started
Marketing TipsMar 13, 2017

Content marketing is one of the primary marketing channels available to real estate agents, but it’s often times the most overlooked. Content marketing inclu…

Real Estate CRM Features: How to Call and SMS on Chime
Lofty CRM FeaturesMar 10, 2017

Nurturing your leads and managing your pipeline is a critical aspect of your business, but did you know that some real estate CRMs like Chime offer unique to…

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