Platform features

All platform features

Every tool in the Lofty platform, in one place — AI agents, CRM & sales, websites & content, transactions & operations, and lead acquisition.

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AI

AI agents

AI Overview

The agentic AI operating system for real estate.

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AI Sales Agent

Your 24/7 virtual ISA that captures and converts leads into appointments.

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Social Agent

An always-on assistant that amplifies your brand across social media.

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Homeowner Agent

Turn your database into an always-on seller pipeline.

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Custom Agents

Build your own AI agents — no code required.

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Cowork

The agentic workspace that plans your day and runs your CRM with you.

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Platform

CRM & Sales

Agentic Real Estate CRM

An agentic CRM that works your leads, not just stores them.

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Mobile App

Run your business from your phone — CRM, dialer, and chat on the go.

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Smart Plans

Behavior-based sequences across text, email, and tasks.

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Power Dialer

Multi-line dialing with local presence and auto-logging.

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Platform

Websites & Content

IDX Websites

Stunning IDX websites that attract, engage, and capture leads.

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WordPress IDX Plugin

Seamless integration between WordPress websites and the Lofty platform.

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Landing Pages

High-converting landing pages for every campaign.

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Social Studio

Plan and publish on-brand social across every channel.

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Platform

Transact & Operate

Transaction Management

Checklists, docs, and deadlines from contract to close.

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Reporting & Analytics

Dashboards for ROI, activity, and pipeline health.

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Closely App

A mobile-optimized home search experience for your clients.

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Back Office

Commissions, disbursements, and compliance without spreadsheets.

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Lead Acquisition

Lead Generation

Google PPC

Target a high-volume, high-intent audience with Google Search PPC.

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Google LSA

Capture local leads on a pay-per-lead basis with Google Local Services Ads.

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OpenAI Ads

Reach buyers inside AI-powered search experiences.

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Sphere Marketing

Stay top-of-mind with targeted campaigns to your sphere.

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Facebook Dynamic Ads

Automated listing ads across Facebook and Instagram.

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Lofty Blast

Amplify listing exposure with leads on demand.

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Lofty Presence

Own your local market with hyper-local presence marketing.

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Direct Mail

Reach leads at their doorstep with targeted Direct Mailers.

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One platform. Fewer logins. More closings.

See the full toolset in a guided walkthrough.

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FAQ

Frequently asked questions

Haven't found what you're looking for? Try the Lofty Help Center or Contact us

What is included in the Lofty platform?
Beyond AI and lead generation, Lofty includes a real estate CRM, Power Dialer, Social Studio, Smart Plans automation, Transaction Management, mobile apps, Back Office, and reporting.
Does Lofty have a power dialer?
Yes. The Power Dialer offers multi-line dialing, local presence, and call scripting, with every call logged and the next action queued automatically.
Does Lofty handle transaction management?
Yes. Transaction Management keeps checklists, documents, and deadlines in one place from accepted offer to settlement.