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See why teams switch to Lofty.

Most CRMs store your leads and wait for you to log in. Lofty is the all-in-one, AI-first platform that actually works them — capture, nurture, and follow-up run on their own.

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Head-to-head

Compare Lofty, side by side

Dedicated comparisons against the platforms agents evaluate most.

Lofty vs Follow Up Boss

All-in-one AI vs a CRM you build around

Follow Up Boss organizes leads. Lofty generates them, builds your website, and works them with native AI — and keeps your data out of Zillow's hands.

See the comparisonLofty vs kvCORE

All the power, minus the complexity

kvCORE is feature-dense but hard to adopt. Lofty gives you the same all-in-one breadth with a modern, AI-first experience your team actually uses.

See the comparisonLofty vs BoldTrail

The all-in-one your team will actually use

BoldTrail (formerly kvCORE) packs in features you'll never touch. Lofty matches the breadth and adds native AI, faster onboarding, and monthly updates.

See the comparisonLofty vs Sierra Interactive

A great website — plus AI that does the work

Sierra stops at the website. Lofty pairs SEO-optimized sites with native AI, 33 lead sources, and automated marketing — everything after the click, handled.

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Don't just take our word for it

Top teams made the switch to Lofty

Robert Lucido Jr.
“Since migrating to Lofty, we've increased our business generation by 42%. Agents who never used a CRM before are adopting it — and others are shutting down their previous solution in favor of Lofty.”
Robert Lucido Jr. — CSO, Lucido Global (#1 KW Team)
Molly McKenna
“Lofty checked every single box for us. It's easy to use and incredibly intuitive — no matter how many years our agents have been in the business or their technical skill, they can step in and start generating results.”
Molly McKenna — Director of Operations, Pure Realty
Adam Frank
“I looked at all the different CRMs and there's literally nothing else like Lofty in the market. The AI Assistant is an unprecedented tool — nothing else runs and works like Lofty AI.”
Adam Frank — Epique Realty

Switching is easier than you think.

We migrate your data and get your team live fast. See a side-by-side of your current stack vs Lofty.

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FAQ

Frequently asked questions

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What makes Lofty different from Follow Up Boss?
Follow Up Boss organizes leads, but you still buy your website, lead gen, and AI elsewhere. Lofty is all-in-one: it generates leads, builds your IDX site, and works every lead with native AI — and your data stays yours, not shared with Zillow. See Lofty vs Follow Up Boss.
Is Lofty a good kvCORE / BoldTrail alternative?
Yes. kvCORE (now BoldTrail) offers similar breadth but is known for a steep learning curve. Lofty delivers the same all-in-one power with a modern, AI-first experience and faster adoption. See Lofty vs kvCORE or Lofty vs BoldTrail.
How does Lofty compare to Sierra Interactive?
Sierra is known for high-converting IDX websites, but its AI was only added in 2025 and the follow-up is largely on you. Lofty delivers SEO-optimized sites too, plus native AI, 33 lead sources, and automated marketing. See Lofty vs Sierra Interactive.
What should I look for in a real estate CRM in 2026?
Evaluate speed-to-lead, whether AI is native or bolted on, built-in lead generation, all-in-one scope, agent adoption, data ownership, and the ability to scale. Our comparisons break each of these down head-to-head.
Does Lofty replace my whole tech stack?
In most cases, yes. Lofty bundles CRM, IDX website and home search, lead generation, an AI Sales Assistant, marketing and social tools, and a dialer in one platform — so you can retire the separate subscriptions and integrations you're stitching together today.
Is Lofty's AI really native, or an add-on?
It's native. The AI Sales Assistant and behavior-based Smart Plans are built into the core platform and share the same data as your CRM, website, and lead sources — not a separate chatbot bolted on after the fact.