From $2.30 Leads to a Predictable Pipeline: How Scott Connors Is Scaling Smarter with Lofty

When Scott Connors set out to improve his lead generation strategy, he was frustrated by high upfront costs, 30–40% referral splits, and unreliable third-party platforms promising just 2–3% conversions. After launching Zip Code Blast and Listing Blast through Lofty, everything changed. Within 24 to 48 hours of activating his campaign, leads began flowing in. In just three and a half weeks, Scott generated 73 leads at an average cost of $2.30 per lead, with 15% engaging in conversations. Compared to previous Google PPC campaigns where 50–60% of leads had bad contact information, the difference in both cost and quality was dramatic. Today, Scott describes Blast as “the most predictable way to grow my database I’ve ever used.”

Listing Blast consistently generates about three leads per day, steadily filling his pipeline with hundreds of prospects over time. Powered by Lofty’s built-in automations, each new lead receives immediate follow-up through text, email, and voicemail, ensuring no opportunity slips through the cracks. For Scott, the short-term closings more than justify the investment, and the long-term database growth is even more powerful. As he puts it, “The ROI has been fantastic.”