Robert Lucido Jr.
“If you want to be successful in real estate, you need to focus on business generation. Since migrating to Lofty, we have increased our business growth by 42%.”

-Robert Lucido Jr., Chief Strategy Officer

Success Stories / Robert Lucido Jr.

Lofty Increases Conversion and Supports Accelerated Growth at Lucido Global

Ellicott City, MarylandLocation
350Number of Agents
Chief Strategy OfficerTitle
Robert Lucido Jr.Name

Key Results

$615kAverage Sales Opportunity
108%Increase Listing Conversion
187%Increase Conversion Rate to Agreement
56%Increase Average Sales Opportunity

As Chief Strategy Officer for Lucido Global, the #1 Keller Williams team in the world, Robert Lucido Jr. set out to find a next-generation technology stack that could scale with their bold approach to growth and innovation. After a three-month comparison, Lofty outperformed their previous system. Within just 90 days of implementation, the platform delivered a 187% increase in agreements with an average price per agreement of $650,000, 34% higher than those generated through their previous CRM. With its intuitive design and powerful AI capabilities, Lofty has become a cornerstone in boosting both agent productivity and operational scalability.

By automating 41% of manual data entry, Lofty has freed Lucido agents to spend more time on building client relationships and driving revenue. Its Smart Plans feature goes far beyond basic drip campaigns, enabling automated database management and personalized outreach. This has resulted in an email open rate exceeding 30%, far above the industry average. Robert credits Lofty with increasing overall business generation by 42%, showcasing the impact it’s made on Lucido Global overall efficiency, growth and bottom-line results.

Read the full story here: Lucido Global Case Study

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