Beautiful Listings with Effortless Marketing: How Lofty Has Helped Katie Van Nes Grow Her Business

Katie Van Nes has been serving the Fraser Valley real estate market since 2013, earning a reputation for outstanding referral-based business, a Visionary Award for innovation, and over $77 million in sales facilitated through her online platform. Beyond her accomplishments at eXp Realty, she also supports other agents in mastering real estate tech through workshops and coaching, guiding them to quickly scale their presence using advanced systems. In 2020, Katie fully embraced Lofty as her go-to CRM and marketing platform, aiming to elevate the way she markets listings and captures leads.

With Lofty, Katie seamlessly combines intuitive tools and deep customization to drive results and reduce manual effort. Her setup includes eye-catching Property Promotion Pages, drag-and-drop IDX websites, and paid “Listing Promotions” on Facebook — strategies that amplify impressions and bring a steady stream of high-converting traffic. She proudly notes how effortless it is to showcase properties and launch paid ads directly from the Lofty platform, all without needing code or external support. The platform’s Social Studio, CRM workflows, and responsive development team allow her to promote eye-catching listings, generate high-quality leads, and maintain strong branding — all while focusing on what she does best: providing high-touch service and local expertise to other agents and her clients.