45% Open Rate in Week One: How Jay Costa Turned His Database Into an Active Pipeline

Jay Costa had the database — he just wasn’t getting the return he deserved from it. As a solo agent at eXp Realty, his entire homeowner nurture strategy relied on blasting his sphere with generic sold listing searches in Follow Up Boss: area-wide market reports that said nothing specific to anyone. Managing the lists, maintaining the integrations, experimenting with virtual assistants — it was, in Jay’s words, “helter skelter.” He came to Lofty because he wanted everything in one place. And then he found Lofty’s Homeowner Agent.

The difference was immediate. Instead of generic neighborhood data, Homeowner Agent now delivers a personalized home report to every contact in Jay’s database — estimated value, equity position, and local market activity specific to their property — automatically. The equity tracking stood out to Jay right away: it’s the kind of content people actually open. In his first week, he hit a 45% email open rate. Beyond opens, Homeowner Agent surfaces intent signals, turning a passive contact list into an active pipeline. Jay called it a “no-brainer” and the first Lofty feature he prioritized.