“I’ve worked with many CRM systems in my career and none have come close to Lofty in offering an extensive suite of tools purposely built for real estate. Lofty is not only cost-effective, but efficient and simple to use without compromising on critical functionality.”
-Nick Leavy, President, Exit Realty Metro
Veteran Broker Scales Exit Realty with Lofty’s All-in-One CRM Power
Key Results
Nick Leavy, President of Exit Realty Metro (Minneapolis) and Exit Realty Heartland (North Dakota), brought nearly two decades of industry experience to his leadership roles. After years wrestling with homegrown CRM and IDX tools, Nick selected Lofty in 2016 to modernize operations, boost productivity, and streamline customer service. After fully rolling it out to the team, the brokerage saw immediate returns. Agents now leverage customizable IDX-powered websites, built-in analytics, and robust lead management tools that let them generate, nurture, and convert leads more efficiently — all without compromising usability.
Lofty also became a powerful recruiting lever. By using it as a tool to bring on new talent, it elevated the brokerage’s value proposition and helped attract new agents. On the back end, Nick gained real-time visibility into every stage of the pipeline — leads in, leads out, and leads converted — allowing him to quickly identify issues and coach agents more effectively. As market conditions shifted, Lofty’s responsive development team prioritized feature updates and integrations based on client feedback, ensuring the platform remained agile and future-proof for teams like Exit Realty Metro.
Read the full story here: Exit Realty Metro Case Study
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