Lofty Empowers Elegran to Streamline Tech Stack and Enhance Agent Recruitment

Brandon Babel is the Director of Technology Operations at Elegran, a boutique brokerage in New York City specializing in highly personalized, luxury residential real estate. With a team of over 200 advisors, Elegran has always prioritized delivering exceptional value to both agents and clients through systems that allow them to stay competitive — while still maintaining the white-glove service they’re known for. As the brokerage scaled, Brandon and his team needed a platform that could unify multiple solutions — CRM, CMS, marketing, and database management — without relying on a patchwork of third-party integrations or workarounds. That’s when they turned to Lofty as their core operating system.

During onboarding, new agents are immediately impressed by the comprehensive suite of tools Lofty provides — including the ability to market properties, create listing presentations, manage websites, nurture databases, and more — all in one place. As Brandon puts it, “With Lofty, we’re not only improving the onboarding process, we’re setting agents up with everything they need to succeed — right out of the gate.” The simplicity and depth of Lofty’s capabilities have eliminated integration challenges and made the entire experience faster, easier, and more impactful. As a result, Elegran has been able to recruit and retain more agents — empowering them to perform at a high level and sell 8x more than the industry average.