“We didn’t want cookie-cutter. We wanted to do our own thing. With Lofty, the website creator and customization options let us stand out in our market. We use our system a lot, and we depend on it. Lofty checks all of the boxes and has become a core part of how we operate.”
-Bobbi Brandt, Broker/Owner, Castle Rock Realty
Lofty Powers Digital Transformation for Longstanding Independent Brokerage
Key Results
Bobbi Brandt has spent over two decades with Castle Rock Realty and in 2020 became sole owner of the brokerage. As the industry evolved, she knew modernizing operations was key to staying competitive. Prior to Bobbi taking over as broker, agents were relying on spreadsheets, manual lead entry, and a website that couldn’t keep up with their evolving needs. Since adopting Lofty, her brokerage has undergone a digital transformation that streamlined operations and boosted agent productivity and performance.
To match agents with the right opportunities, Bobbi’s team uses Lofty’s customizable lead routing and real-time lead scoring to connect with high-value prospects more effectively. The intuitive CRM reduces administrative tasks, while the flexible website builder gives every agent a professional online presence and allows for quick updates with the ever-changing market. The result — a more efficient, better-connected team that’s closing more deals and delivering stronger results across the board.
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